About this blog

Our society is facing unprecedented challenges from manmade environmental problems as well increasing imbalances in wealth and a continuing weak economy. Many of these challenges are being met by an equally unprecedented coordination of effort from thousands of entrepreneurs, social activists, intellectuals and concerned citizens who are laying the foundation of a new economy and culture based on compassion, equality and sustainability.

John Beske has been actively involved in this new green economy for more than fifteen years as a graphic designer, writer and marketing specialist helping to shape and spread the images and messages of dozens of green businesses and organizations.

This blog shares stories and lessons learned from all those years, demonstrates the need for effective communications, and offers tips and pointers for anyone interested in telling their own stories, polishing their images, and developing messages that help their voices be heard in an increasingly cluttered mediasphere.

The stories and strategies here are mostly aimed at green and socially responsible businesses, but they can be applied to anyone who wants to build and promote the New Green World.