Posted tagged ‘pow’

Vivian Sharpe’s latest video focuses on the thing that’s missing from the book.

February 27, 2012


One of the components of the burgeoning promotional campaign for the new novel, The Adventures of Vivian Sharpe, Vegan Superhero, is an ongoing YouTube campaign. We have a total of four videos planned alongside the release of the book. The first came out shortly before the novel went on sale, and this one was uploaded about three weeks after the novel’s release.

While the first video was a sort of a short “movie trailer”, this one is a little more teasing and oblique, like a commercial. This new video, titled “Who is Vivian Sharpe?” playfully hints at the kind of superhero Vivian is not, by using a quick montage of the kind violent but cartoony imagery associated with traditional superheroes. There is no physical violence in Vivian Sharpe (though there is plenty of suspense and action), and Vivian’s super powers of highly enhanced intuition and empathy are better suited for avoiding or defusing violence. The video employs a similar animated style as the first and carries much of the same soundtrack, which is becoming the Vivian Sharpe theme. We’ll continue to use the same music through our next two videos, one of which will feature live actors, and the other an interview with the author.

Our other promotional efforts have entered the “contact lots of people” phase, which is not as much fun as producing YouTube videos, but is the sort of work that needs to be the backbone of any book promotion campaign. We’ll describe this more in a future post.